Making the decision to buy or sell a business is no doubt one of the more difficult decisions owners must make. We make every effort to minimize the stress and complexity in this effort by clearly identifying the business metrics involved and the rationale used to arrive at this decision.  Whether you are buying or selling , a complete understanding of what the Owner's Benefits are is a must.  Finally, to protect the operational integrity of the business, confidentiality is critical and neither customers nor employees should be notified during the process.